Our Story

❤️ About GlowWaist

GlowWaist was created with a simple mission:
to make women feel confident, supported, and beautiful — without sacrificing comfort.

Our founder started GlowWaist after years of struggling with shapewear that never fit right. Too tight, too restrictive, uncomfortable, and rarely designed with real women in mind. She believed shapewear shouldn’t hide the body, but enhance it gently and naturally.

GlowWaist was born from that frustration — and transformed into a brand built by women, for women.

Every piece we create is made with intention:
soft fabrics that feel like a second skin, supportive designs that lift without squeezing, and smoothing panels that erase back bulges instantly while staying invisible under clothes. The goal is simple: real comfort, real shaping, real confidence.

Today, GlowWaist is trusted by thousands of women across the UK and beyond. And no matter how much we grow, our promise stays the same:

✨ Celebrate every curve
✨ Support every shape
✨ Empower every woman

GlowWaist isn’t just shapewear —
it’s confidence you can wear.